Twitter is engaged on a brand new, costlier Blue subscription tier that may permit customers to browse the platform with out seeing advertisements. “Adverts are too frequent on Twitter and too massive. Taking steps to handle each in coming weeks,” Twitter proprietor Elon Musk tweeted on Saturday afternoon. “Additionally, there can be a better priced subscription that permits zero advertisements.”

Within the US, Twitter Blue at present prices $11 monthly when customers subscribe immediately by way of the Twitter iOS or Android app. On the net, the place Apple and Google’s as much as 30 p.c fee on in-app purchases doesn’t apply, the service prices $8 monthly. Since Twitter started revamping the subscription in November, the flexibility to see fewer advertisements in your timeline has been one of many major promoting factors the corporate has pushed, however that perk remains to be listed as “coming quickly” once you go to join the service.

By some estimates, Twitter’s advert income has declined precipitously since Musk’s takeover of the corporate in October. In keeping with a latest report revealed by The Data, a senior Twitter supervisor advised staff this previous Tuesday that day by day income was down 40 p.c from the identical day a yr in the past. One inner slide seen by the outlet noticed Twitter attribute the decline to the preliminary relaunch of Twitter Blue, which noticed the platform overrun by verified trolls who used the paid verification function to impersonate manufacturers, celebrities and different notable accounts.

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