We undoubtedly have numerous photographers who’ve been upset. I need to be clear: although we’re leaning into video, we nonetheless worth images. Pictures will all the time be part of Instagram.

I believe we have been overfocused on video in 2022 and pushed rating too far and principally confirmed too many movies and never sufficient images. We’ve since balanced, so issues like how usually somebody likes images versus movies and the way usually somebody feedback on images versus movies are roughly equal, which is an effective signal that issues are balanced. And so, to the diploma that there’s extra video on Instagram over time, it’s going to be as a result of that’s what’s driving total engagement extra.

However images are all the time going to be an essential a part of what we do. And there are all the time going to be individuals who love and are considering discovering images on Instagram and elsewhere. And I need to ensure that we’re very clear about that.

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