Robert Triggs / Android Authority


  • Findings revealed that international handset revenues have declined by 3% year-over-year.
  • Apple’s income development prevented a steeper decline.
  • The income share for 5G reached an all-time excessive.

It’s been a tough yr for brand new cellphone gross sales, with extra individuals selecting to carry on to their present telephones. A brand new report now tells us simply how unhealthy it’s been for everyone, however Apple.

Findings from Counterpoint’s Market Monitor Service have revealed that international handset market income dropped by 3% year-over-year (YoY) in Q3 of 2022. Moreover, the general handset market noticed a dip of 12% YoY in handset shipments for the quarter. Nonetheless, it may have been a lot worse.

In keeping with the analysis, Apple prevented a steeper decline within the international handset market income, due partially to the corporate launching the iPhone 14 collection throughout this time. Apple reportedly noticed 10% YoY income development and seven% common promoting value (ASP) development in Q3 2022.

As for Apple’s rivals, Samsung’s income declined by 4% YoY in Q3 2022, regardless of nearly doubling the shipments of its premium Flip and Fold collection. Oppo noticed an ASP decline of 5% YoY and a income decline of 27% YoY. However Xiaomi managed to revenue a bit, seeing income development of 4% YoY due to its low to mid-tier telephones.

The report additionally talked about that 5G handsets managed to lift ASP by 10% YoY, however that is additionally due to Apple. In response to those findings, Senior Analyst Harmeet Singh Walia mentioned:

At over $80 billion, the income contribution of 5G handsets reached an all-time excessive of 80% of world handset revenues, up from 69% within the third quarter of final yr. In the identical interval, LTE handsets’ income contribution fell 10% to $19 billion. This shift from 4G to 5G has been led by Apple, which alone makes up for over half of all 5G revenues as over 95% of its telephones are 5G-enabled.

These outcomes may very well be the impact of the down economic system. As inflation skyrocketed, customers who would have usually bought new telephones selected to not. However the greatest takeaway from this report is that it appears nothing will cease individuals from choosing up a brand new iPhone.


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