Daniil Medvedev’s distinctive recreation and persona has been captured within the launch of his very personal brand. As he takes his partnership with Lacoste to new heights, the 15-time tour-level champion will now have his personal co-branded assortment with the long-lasting model.

Medvedev made a splash in Rod Laver Area, the place he debuted the emblem on his new-look polo as he opened his Australian Open marketing campaign with a straight-sets win towards Marcos Giron.

“My partnership with Lacoste is particular. I contemplate them household,” Medvedev stated, discussing the brand new enterprise. “To have this particular line with Lacoste just isn’t solely thrilling, it speaks for the enterprise relationship we have now. It already began some years in the past when Lacoste requested me to assist convey a tennis shoe to the market, which we very efficiently completed collectively. To now put this particular Daniil M line/brand on my garments makes me very comfortable and I hope to see many followers put on these merchandise.”

Enjoying off Medvedev’s love for video video games — his favorite video games are FIFA and Rainbow Six — the emblem’s design is much like a gaming controller. It’s not the primary time Medvedev has introduced his ardour for gaming onto the court docket — after profitable the 2021 US Open, his “lifeless fish” celebration confounded many till he revealed he was paying homage to a celebration from the FIFA online game franchise.

Every facet of the emblem tells a narrative. The ‘D’ and ‘M’ stand for Medvedev’s initials, whereas the 2 traces on the backside symbolize the 2 ‘I’s in his first title. On the high of the emblem is a circle symbolising a tennis ball.

Medvedev will hope his new look can assist him full unfinished enterprise on the Australian Open, the place he has reached the ultimate in his previous two appearances.

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