But it surely’s not simply media retailers. It’s manufacturers, governments, not-for-profits, bloggers – anybody striving to seize a bit of the world’s restricted provide of viewers consideration is locked right into a aggressive dance dominated by Google’s search algorithm. From that construction was constructed Web2’s core enterprise mannequin: the sale of person information to programmatic advertisers who pay charges structured on a commodity-like measure of “web page views,” “uniques” and “periods.”

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